TOKYO - KUALA LUMPUR - WORLDWIDE
WHY
WATER
THE
PLANT
Everything Grows Differently. Plants Need Water, Light, Time and The Right Environment. People Are Not So Different. Water The Plant Was Created Around A Simple Idea. Take Care Of Yourself, Keep Growing, and Help The People Around You Grow Too.
KEEP GROWING
EST
IN 2020.
A STRANGE YEAR. A DIFFERENT KIND OF BRAND.
In a time of uncertainty, Water The Plant was born from a simple belief - that optimism, colour, humour, self-care and growth still have a place in the world. What started as a small idea in Tokyo has grown into a community beyond bonders.
SPREAD GOOD VIBES.
SELF CARE
Take care of your mind, your energy and your happiness
SELF GROWTH
Support the people around you. A kinder world grows faster.
POSITIVE VIBES
Find joy in the little things. Life grows brighter when you enjoy it.
THE
LANGUAGE
OF WTP
A visual language built on optimism, nature, culture and play. These elements show up across our products, spaces and stories.
Flower
A symbol of growth, positivity and new beginnings
Logo
A reminder to stay kind curious and stay positive
Colours
Brighter. Always
Characters
Playful friends for brighter everyday
Kicks
For daily adventure. Big and small
MORE THAN SOMETHING YOU WEAR
WATER THE PLANT is an evolving universe of clothing, footwear, objects, characters and experiences — all connected by the same idea: make everyday life a little more joyful.
FROM
JAPAN
GROWING
OUTWARD
What started in Japan continues to grow — from our home to new cities, new people and new stories. Growing does not have a finish line.
TOKYO - KOWLOON - TAIPEI - CHENGDU - KUALA LUMPUR - JAKARTA - BANGKOK - WORLDWIDE
SPREAD LOVE. SPREAD GOOD VIBES. TOGETHER.
Different Cities. Different Stories. Same Good Energy
GOOD VIBES ONLY.
WATER THE PLANT®