WATER THE PLANT, founded in 2020, is a lifestyle brand that radiates positive energy, good vibes and focuses on salvaging back the joy after years of ups and downs. The goal for WATER THE PLANT is to create a brand that advocates the importance of “SELF CARE” and “SELF GROWTH”. The brand is a co-collaboration with SMILEY, a brand who believes in a better future. SMILEY For the past 50 years, very much like WATER THE PLANT ’s ethos has embraced positivity, creativity, and collaboration, inspiring forward-facing optimism around the world. As the brand name reads, WATER THE PLANT is a brand that also has an aim of helping and nurturing the new generation of like minded individuals to reach for their goals and dreams. Positivity & Good Vibes can be seen in the designs of the garments and collections by using fun graphics, the smiley icon and bright colour choices.