Privacy policy

Last Updated: April 29, 2026

WATER THE PLANT operates this store and website (including all related information, content, features, tools, products, and services) to provide customers with a curated shopping experience (“Service”). The Service is powered by Shopify, which enables us to operate and provide it.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or transaction through the Service, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will take precedence regarding the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

“Personal information” refers to information that identifies or can reasonably be linked to you or another individual. It does not include anonymized or de-identified data.

Depending on how you interact with us and applicable laws, we may collect:

  • Contact Information: Name, address, billing/shipping address, phone number, email
  • Financial Information: Credit/debit card details, payment information, transaction details
  • Account Information: Username, password, security questions, preferences
  • Transaction Information: Browsing history, cart items, wishlist, purchases, returns, exchanges
  • Communication Information: Messages exchanged with customer support
  • Device Information: Device, browser, IP address, network info
  • Usage Information: How you interact with the Service

Sources of Personal Information

We may collect data from:

  • You directly (account creation, purchases, contact)
  • Automatically via the Service (cookies, device data)
  • Service providers
  • Partners and third parties

How We Use Personal Information

We may use your information for:

1. Providing and Improving the Service

  • Processing orders, payments, shipping
  • Managing accounts
  • Personalizing recommendations
  • Handling returns/exchanges

2. Marketing & Advertising

  • Sending promotions via email/SMS/post
  • Showing personalized ads

3. Security & Fraud Prevention

  • Account authentication
  • Detecting fraud or illegal activity

4. Communication

  • Customer support
  • Maintaining business relationships

5. Legal Compliance

  • Responding to legal requests
  • Enforcing policies

Sharing Personal Information

We may share your data with:

  • Shopify and service providers (payments, logistics, IT, etc.)
  • Marketing and advertising partners
  • Third parties when you consent (e.g., shipping, social integrations)
  • Affiliates or within corporate group
  • Legal authorities when required

Shopify

The Service is hosted by Shopify. Shopify may process your personal data to provide and improve services, including sharing data across regions.

You can learn more via Shopify’s privacy policy and portal.

External Links

We are not responsible for privacy practices of third-party websites linked in our Service.

Children’s Data

The Service is not intended for children. We do not knowingly collect data from minors.

Data Security & Retention

We implement security measures, but no system is completely secure. Data is retained as long as necessary for operations, legal obligations, and dispute resolution.

Your Rights

Depending on your region, you may have rights such as:

  • Access your data
  • Request deletion
  • Request correction
  • Data portability
  • Opt-out of targeted advertising
  • Manage communication preferences

Additional rights may apply in the UK/EEA (e.g., restrict processing, withdraw consent).

Complaints

You may contact us regarding complaints or escalate to local data protection authorities.

International Transfers

Your data may be transferred and processed outside your country. Safeguards such as standard contractual clauses may be used.

Updates

We may update this Privacy Policy from time to time.

Contact

For questions or requests: